LYNNFIELD, Mass., September 16, 2026 – F.L.Putnam Investment Management Company (FLP) today announced the appointment of Daniel Darst to the newly created position of Chief Marketing Officer (CMO), a role he assumed on July 1, 2026.
Mr. Darst brings three decades of experience as a marketing executive and senior advisor to leading financial services firms, banks, and wealth management organizations. Throughout his career, he has combined narrative thinking with data-driven insights to develop marketing programs grounded in audience segmentation, modeling, and analytics. His work has helped organizations elevate their market positioning and drive measurable results across client acquisition, retention, and cross-sell initiatives.
“Daniel brings deep experience building marketing organizations and developing strategies that strengthen brands and help firms connect more effectively with clients and prospects,” said Tom Manning, CEO of FLP. “As FLP enters its next chapter of growth, we have an opportunity to increase awareness of our firm, our capabilities, and the value we deliver to clients. Daniel is the ideal person to lead that effort.”
Before joining FLP, Mr. Darst held senior marketing leadership roles at Flagstar Bank, Neuberger Berman, J.P. Morgan, and Saxo Bank, leading brand strategy, client engagement, and growth initiatives across wealth, commercial, and consumer banking.
“I’m delighted to join the talented team at FLP at such an important point in the firm’s growth,” said Mr. Darst. “FLP has built a strong organization, and I see tremendous opportunity to bring together the firm’s ideas, expertise, and market perspective into a clear and differentiated point of view. As FLP continues to expand into new markets and broaden its capabilities, I look forward to helping tell that story and deepen engagement with clients and the broader marketplace.”